10 Mystery Secretes Why Ambani Gave JIO IPL For Free

VIACOM 18 bought IPL digital rights for 23,000 crores for the next 5 years 2023 to 2027.

Mukesh Ambani is using another master plan to get more users and build a multi-crore business.

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Now any users other than JIO can download the app and watch IPL 2023. So, JIO can easily convert them into JIO users eventually by sending SMS and exclusive offers.

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Even to watch IPL 2023, every JIO user will recharge their phone. So, it will increase the overall income for the JIO.

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Ambani has both internet service and now an OTT platform (JIO cinema). So, the probability of users buying JIO Fiber is more.

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Eventually from IPL digital rights JIO brand value will increase 100X times. It would have been not possible by any means like ads, offers, and other strategies.

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JIO launched in 2016, then there were 10+ telecom operators. But now there is hardly VI, Airtel, and BSNL.

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Now JIO using to beat its competitors like Amazon Prime and Hotstar.

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In the Jio Cinema platform, many advertisers are ready to pay a lumpsum amount for their product ads during the IPL.

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Eventually, JIO can make more money from the ad publishers. Even many users will also use their platform to watch movies, web series, and other digital content.

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