He lost his mother due to cancer, his wife got divorced, and even lost his job. So he was in a great depression. Then his friends Scott and George planned to trip to a beach. So, Lydon can come out of depression
Scott presented a product (crocs). Explained the benefits. Initially, both disagreed with the idea. Finally started Crocs store in 2001 in Colorado, USA. Then started to improve the design.
George Boedecker made the initial investment to start Crocs. This slipper can be worn both in walking on land and at beaches. So they compared this slipper with Corcodile. So fianlly they named it has "Crocs"
Now Crocs is making revenue of over $2.3 billion. It is present in 11 countries and has 373 stores.