If anyone wants to build a global brand then don't sell the product instead sell the experience.
Starbucks doesn't sell Coffee, instead an awesome experience. Everyone visit Starbucks for pride, status, a
To become a global brand try to place your product as a lifestyle product.
Royal Enfield never sells a bike instead it sells success and accomplishment status.
Add Value to your customer for the long term rather than hurrying to make money. Snapchat did not play ads even though the company revenue was zero for many years.
The main motive is to give the best user experience to its users.