First, find the best idea to solve the customer's problem in the most efficient manner.Example: OYO
Secondly, try to integrate that your business model should have a network effect. Where customers have piled up within your platform.
Example: Truecaller
Thirdly, try to enter into a space where there is no competition.Example:Zepto( initially this startup entered into quick commerce space)
Fourthly, your service to your consumer should be irreversible. This means your customers have to feel difficulty avoiding your service over a period of time.
Example: OLA
Fifthly, Always try to give service at affordable price. Your customer feels that their money is saved.
Example: Dmart and Zerodha (fewer brokerage fees)
Don't run behind valuation instead create value that changes people's lives.
Example: Zoho
Try to solve customer problem from the existing systemExample: Thyrocare (Bring down price of thyroid testing from 1000 to 50 rupees)