Some of the copy cats Indian startups have successfully beaten the competition despite starting late.

As Paytm started in India in 2010 and promoted online payments to merchants and consumers. 

After all the efforts Paytm convinced most of the merchants and consumers to pay online.

As Phonepe started in 2015 and now leading the UPI payment by 46% of the market share.

Even Uber started in the US in 2009 at San Fransico on a cab-sharing business model.

Bhavish Agarwal copy pasted the same cab-sharing business in India in 2010. Now, Ola is a top competitor for Uber in India.

Even in the online grocery segment Big Basket was one of the old players and started way back in 2011.

However, with their excellent services consumer started ordering groceries online.

But now Zepto copy-pasted the model and with adding an extra flavor of "10 minutes deliver" now leading the competition

Zepto started in 2021 and now in 2023, its valuation is close to an unicorn. As of now, it stands at $900 million.