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In recent times, Indian startup founders have criticized the Google Play store ever before. As of now, it is a ferocious fight ongoing between the Google Play Store VS Indian Startups.
This week, over 10 Indian apps are removed from the Google Play Store because of non-compliance policy. Where these apps are not following the rules as per the guidelines. Also did not change their policies after multiple interventions.
So, Info edges apps like Naukri.com, 99acres, and so on. Even popular apps like KUKU FM, Truly Madly, and Shaadi.com have been removed. As a result, there are a lot of internal and external fights against the Google Play Store by Indian startup founders.
What is the root cause of the fight b/w Google Play Store vs Indian Startups?
As everyone knows Google controls over 90% of the OS of phones in India. According to Global stats, there are 92% of the android users in India. So, out of 80 crore mobile users in India, 70 crores will be Android users.
So, it’s like Google’s OS Android has a monopoly in India. But it is not the only problem. The actual problem starts with the Policies of Google Play Stores.
Yes, since Android users have a default option i.e. Google Play Store, So, most of the users will use Google Play Store to download other apps.
Tech companies in India are more likely dependent on the app to serve the customer’s needs. So, here is the actual problem that arises with Indian tech companies VS Google Play Store.
Here are some guidelines from the Google Play store
So, all the apps should comply with the policies to have a place in the Play Store
1) For any app to enlist, Play Store charges a nominal fee of $25. This policy does not hurt anyone. Even it’s fair from both ends.
2) After Listing, Google Play Store will charge 30% as a service fee for every in-app purchases.
Yes, this is the actual policy where every Indian Tech startup founder is critiquing Google.
To understand the policy, here is a simple example
Take the example of Shaadi.com
So, let’s assume Shaadi.com has premium features on its platform. So, if anyone wants access to that premium feature one has to buy the premium subscription plans.
Let’s assume Shaadi.com priced its subscription for Rs. 2000. So every user needs to pay the amount to enjoy the premium services.
Now, according to the policies of Google Play Store, for every subscription, Shaadi.com is liable to pay 30% of the subscription fee which is Rs. 600 to the Play Store.
Just imagine it would hurt the businesses like Shaadi.com. Where it has to give 30% as a service fee for the Google Play store for every in-app purchase.
Likewise, every tech company will have a premium subscription, and in-app purchases will happen. So, Indian Tech founders are now becoming ferocious against the Google policies.
Eventually this reason for the Fight
Also Read : Shark Tank India S3 All Startup Funding list
Google Play Store VS Indian Startups
What can be a Possible Solution for Google Play Store Hungama?
As earlier told, Google dominates the Android market in India and has become a monopoly. So, India can’t claim changes in the policies in favor.
The most possible solution would be to build our Play store. It is possible to build our native platform.
Even Phonepe had already built and launched the Indis Play store called “Indus”.
But the core problem is Distribution.
Yes, distribution will gonna be a huge problem for our native platform. Since Google PlayStore has millions of users. Even on every new mobile app like PlayStore, YouTube, and Chrome will be a default option.
So, every user’s mobile will have PlayStore and it will be difficult for our native platform to have a massive userbase such as Google.
It is up to the good and Indian Government to have the modification in the Play Store policies.
Until then there will be frequent clashes between Google and Tech companies in India.
“Google Play Store VS Indian Startups Founders”
In recent times, Indian startup founders have criticized the Google Play store ever before. As of now, it is a ferocious fight ongoing between the Google Play Store VS Indian Startups.
This week, over 10 Indian apps are removed from the Google Play Store because of non-compliance policy. Where these apps are not following the rules as per the guidelines. Also did not change their policies after multiple interventions.
So, Info edges apps like Naukri.com, 99acres, and so on. Even popular apps like KUKU FM, Truly Madly, and Shaadi.com have been removed. As a result, there are a lot of internal and external fights against the Google Play Store by Indian startup founders.
What is the root cause of the fight b/w Google Play Store vs Indian Startups?
As everyone knows Google controls over 90% of the OS of phones in India. According to Global stats, there are 92% of the android users in India. So, out of 80 crore mobile users in India, 70 crores will be Android users.
So, it’s like Google’s OS Android has a monopoly in India. But it is not the only problem. The actual problem starts with the Policies of Google Play Stores.
Yes, since Android users have a default option i.e. Google Play Store, So, most of the users will use Google Play Store to download other apps.
Tech companies in India are more likely dependent on the app to serve the customer’s needs. So, here is the actual problem that arises with Indian tech companies VS Google Play Store.
Here are some guidelines from the Google Play store
So, all the apps should comply with the policies to have a place in the Play Store
1) For any app to enlist, Play Store charges a nominal fee of $25. This policy does not hurt anyone. Even it’s fair from both ends.
2) After Listing, Google Play Store will charge 30% as a service fee for every in-app purchases.
Yes, this is the actual policy where every Indian Tech startup founder is critiquing Google.
To understand the policy, here is a simple example
Take the example of Shaadi.com
So, let’s assume Shaadi.com has premium features on its platform. So, if anyone wants access to that premium feature one has to buy the premium subscription plans.
Let’s assume Shaadi.com priced its subscription for Rs. 2000. So every user needs to pay the amount to enjoy the premium services.
Now, according to the policies of Google Play Store, for every subscription, Shaadi.com is liable to pay 30% of the subscription fee which is Rs. 600 to the Play Store.
Just imagine it would hurt the businesses like Shaadi.com. Where it has to give 30% as a service fee for the Google Play store for every in-app purchase.
Likewise, every tech company will have a premium subscription, and in-app purchases will happen. So, Indian Tech founders are now becoming ferocious against the Google policies.
Eventually this reason for the Fight
Google Play Store VS Indian Startups
What can be a Possible Solution for Google Play Store Hungama?
As earlier told, Google dominates the Android market in India and has become a monopoly. So, India can’t claim changes in the policies in favor.
The most possible solution would be to build our Play store. It is possible to build our native platform.
Even Phonepe had already built and launched the Indis Play store called “Indus”.
But the core problem is Distribution.
Yes, distribution will gonna be a huge problem for our native platform. Since Google PlayStore has millions of users. Even on every new mobile app like PlayStore, YouTube, and Chrome will be a default option.
So, every user’s mobile will have PlayStore and it will be difficult for our native platform to have a massive userbase such as Google.
It is up to the good and Indian Government to have the modification in the Play Store policies.
Until then there will be frequent clashes between Google and Tech companies in India.
“Google Play Store VS Indian Startups Founders”