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E-commerce new rules:Ministry of Consumer Affair


E-commerce is driving traction during this pandemic. All offline stores are finding a way to get online. E-commerce sales are at the top of the roof since the pandemic outbreak. 

According to some estimates, the e-commerce market grows up to $200 Billion by 2027(Statista).

But e-commerce new rules are taking control over the monopoly of big giants (Amazon and Flipkart). Frequent complaints from the sellers as the companies follow unfair methods.

Amazon world’s largest online chain made nearly 4,215 crores of revenue in 2020. 

While Flipkart raises its revenue to 34,610 crores in FY20.But e-commerce new rules set by the India Ministry of Consumer Affairs have a check on its sales.

E-commerce business creating a monopoly and posing threat to small scale retailers.Big e-commerce giants following unfair means to generate revenue. To have control over the big players now new rules going to set.

E-commerce New rules

According to new rules, E-commerce websites should not conduct flash sales anymore. Because flash sales give a lot of discounts and sellers will be prioritized according to unfair means. Besides every seller will not equal chance to sell.

E-commerce new rules will have strict norms in their sales. Every e-commerce site has sellers at one end. Then these sellers further get their products in top searches accordingly.


Top list sellers have to pay more and this something unfair. This makes other sellers at loss and fever sales.

Further e-commerce companies should stop branding their own company while packaging the products. Instead, it should have respective companies’ brands.

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E-commerce platforms should have officers

Prior social media companies have their compliance, nodal, and grievance officers in India. To have a check on its platforms. Now the same rules get to imply on e-commerce platforms.

In simple words, the Compliance officer obeys and implements rules set by the government in the company. 

The Nodal officer coordinates with the enforcement of laws. Ensure the company legality.

Finally, the Grievance officer addresses the complaints and solves them.

E-commerce new rules put restrictions on product details. Now the products should have their expiry dates and origin. This ensures to give more importance to domestic goods.

Besides, an e-commerce company should not have its inventory. Because this will create huge losses to hometown retailers. 

If it has its inventory then it ties up with some of its associates and partner companies. This declines the sales of the respective state’s retailers.

These all rules are set to control the monopoly of e-commerce giants. Then to promote indigenous goods. To provide equal opportunities to the sellers.

 E-commerce new rules are not finalized. Till July 6 e-commerce companies are free to give any recommendation and suggestions.

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Market Share of Top E-commerce companies

Market share means how the companies captured the sales in the respective field. It estimates dominance over the market.

In this context, Flipkart is in the top position having a 31.9% market share.

In the second spot, Flipkart’s rival Amazon has a 31.2% market share.

Flipkart’s other subsidiary Myntra possesses 4.7% of the market.

All other small companies have meager market shares. Companies like  Paytm Mall, Snapdeal, Bigbasket has 3.3%, 1.9%, 1.8% market share respectively.

Top E-commerce company in India

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